About R.W. Goldberg

I am a serial entrepreneur and have been involved in web based businesses since 1998. My passion for the internet is boundless! I love getting involved in both passive online ventures as well as recurring revenue service related businesses. I’ve become very passionate about social media marketing and now spend most of my time consulting with clients around the world both big and small, on how they too can build successful social media foundations. The social landscape continues to evolve and shift as we all try to unlock the true mysteries of social media monetization.

By creating credible social media foundations for my clients I have learned that there are many different paths to take when trying to build social media “street cred”. I’m an expert at bringing the horses to the water but making them drink is a whole different ball of wax. There are so many pieces to the social media puzzle these days that it’s a daunting task for any small business to undertake on their own. It’s imperative that the right first impressions are made and that foundations are built on solid ground. This is where me and my team come in. This is where my team and I come in. We are a social media “rainmakers” – building foundations and spurring engagement!

April 25, 2015

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Study Finds Mobile Marketing Is More Important than Ever to Reach a Teen Audience

The takeaway? Mobile marketing content—even if executed in concert with a YouTube star—won’t pass muster with teens if it feels fake. Read the entire article…

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April 25, 2015

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Twitter invests in Swirl, in-store smartphone ads

Twitter declined to comment on its interest in beacons … Swirl says it will use the new funding to expand its sales and marketing operation, invest in its products and meet the demands of retailers. Ozguc says that 70 of the top 100 retailers are … Read the entire article…

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April 25, 2015

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Lyft hires Facebook, Nike executives in push to challenge Uber

He worked at Facebook for six years, most recently leading communications for WhatsApp after the social network acquired the messaging application. Lisel Welden joined Lyft as vice president of brand marketing after working at Nike Inc. for more than a decade. Read the entire article…

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April 25, 2015

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How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA

For example, when I said “@marketingland,” that turned into “at marketing land.” Siri also exists on the … The social media service that’s most notably absent is Facebook, especially as an app from it has been promised, even with screenshots … Read the entire article…

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April 25, 2015

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10 Brands that prove B2Bs have a place on Instagram

If you work in B2B digital marketing, you probably know Instagram is a big deal – but aren’t quite sure if you can make it work for your brand. Chances are, you’ve looked enviously at all of the ecommerce brands who have to products to display for … Read the entire article…

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April 25, 2015

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Was Lindsay Lohan’s Arabic misstep a deliberate marketing move?

Her social media Instagram photos show her looking ‘healthy’ and constantly … A language ‘mistake’ seems to have turned into a brilliant marketing move by Lindsay Lohan who is showing that she is not only beautiful but quite possibly much more … Read the entire article…

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April 24, 2015

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19 companies that signed on antitrust complaint against Google

Google did not respond to an email for comment. The EU antitrust enforcer last week accused the world’s most popular search engine of cheating consumers and competitors by distorting web search results to favour its own shopping service in a move which … Read the entire article…

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April 24, 2015

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No One Trusts Advertising or Media (Except Fox News)

Only 4% of Americans think the marketing industry behaves with integrity … And despite the widespread use of social media and other online outlets, 64% of respondents cited their TV screen as a frequently visited news source; 37% of respondents cited … Read the entire article…

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