About R.W. Goldberg

I am a serial entrepreneur and have been involved in web based businesses since 1998. My passion for the internet is boundless! I love getting involved in both passive online ventures as well as recurring revenue service related businesses. I’ve become very passionate about social media marketing and now spend most of my time consulting with clients around the world both big and small, on how they too can build successful social media foundations. The social landscape continues to evolve and shift as we all try to unlock the true mysteries of social media monetization.

By creating credible social media foundations for my clients I have learned that there are many different paths to take when trying to build social media “street cred”. I’m an expert at bringing the horses to the water but making them drink is a whole different ball of wax. There are so many pieces to the social media puzzle these days that it’s a daunting task for any small business to undertake on their own. It’s imperative that the right first impressions are made and that foundations are built on solid ground. This is where me and my team come in. This is where my team and I come in. We are a social media “rainmakers” – building foundations and spurring engagement!

January 31, 2015

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Super Bowl Commercials 2015: Latest Twitter Hype Before Patriots vs. Seahawks

NFL sponsor Lenovo poked a bit of fun at how massive the stakes are for Super Bowl marketing; how so much work goes into a momentary clip with plenty of competition to compare directly to: Twitter is aflame with hot takes on some of the controversial ads … Read the entire article…

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January 31, 2015

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Social media uproars when companies dare to innovate

Digital marketing strategist Tiphereth Gloria says social media has “democratised and amplified” consumer voices and demolished traditional communication barriers between companies and the public. “So when multiple people begin to complain or praise a … Read the entire article…

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January 31, 2015

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The Evolution of Social Media Marketing “Success”

so they end up relying on the easy metrics to pick out to define social marketing success. For example, Facebook makes the number of page likes very obvious and Twitter puts the follower count front and center. As a result, marketers lack true, actionable … Read the entire article…

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January 31, 2015

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4 Instagram Power Tips For Personal Brands

Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing. Instagram is one of the best networks today that builds a larger audience and following online, which makes this a must-engage tool for brands. Read the entire article…

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January 31, 2015

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How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy

Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being … Read the entire article…

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January 31, 2015

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Philippine Airlines and Philippine STAR let you fly to NYC for free

Only one entry per Instagram or Facebook account will be accepted … The winners can claim their prize at PAL Marketing Office, third floor, PNB Bldg., Macapagal Blvd., Pasay City and bring their cell phone upon claiming. They can use their ticket … Read the entire article…

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January 31, 2015

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Social Media Fails: How Not to Ruin Your Campaign

It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to … Read the entire article…

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January 31, 2015

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Facebook Challenging YouTube As Place to Watch Super Bowl Ads

But now Facebook is coming on strong … and Kim’s to come check out the spot on YouTube,” said Peter DeLuca, senior vice president of marketing at T-Mobile. “On top of that, bloggers and reporters have been embedding the ad like crazy, as nearly … Read the entire article…

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