About R.W. Goldberg

I am a serial entrepreneur and have been involved in web based businesses since 1998. My passion for the internet is boundless! I love getting involved in both passive online ventures as well as recurring revenue service related businesses. I’ve become very passionate about social media marketing and now spend most of my time consulting with clients around the world both big and small, on how they too can build successful social media foundations. The social landscape continues to evolve and shift as we all try to unlock the true mysteries of social media monetization.

By creating credible social media foundations for my clients I have learned that there are many different paths to take when trying to build social media “street cred”. I’m an expert at bringing the horses to the water but making them drink is a whole different ball of wax. There are so many pieces to the social media puzzle these days that it’s a daunting task for any small business to undertake on their own. It’s imperative that the right first impressions are made and that foundations are built on solid ground. This is where me and my team come in. This is where my team and I come in. We are a social media “rainmakers” – building foundations and spurring engagement!

September 4, 2015

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Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base

If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is. The Dutch brewing giant’s US division is running a media campaign on Facebook and Twitter in hopes of reaching new … Read the entire article…

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September 4, 2015

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Jessica Alba’s The Honest Company Sued for Deceptive Marketing – Not Natural?

This latest crisis is a class action lawsuit filed by consumer Jonathon D Rubin who accuses Jessica Alba’s company of deceptive and misleading labeling and marketing for calling … posted photos of burned skin on Twitter – both adults and their … Read the entire article…

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September 4, 2015

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Company Discovers Mystery Twitter Account Dishing Out Mostly Helpful Customer Service on Its Behalf

“I was helping out with our Twitter support and noticed a Beme account I didn’t recognize had already replied to a user who needed some troubleshooting,” said David Weiner, head of marketing and media, in an email exchange Thursday evenin Read the entire article…

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September 4, 2015

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4 Components Of The Best Social Media Campaigns

For example, Instagram and Facebook are good networks to target Millennials … s goals — which is the next component of a great campaign. Before starting any marketing campaign, you need to clearly define your goals. Deciding on what you want … Read the entire article…

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September 4, 2015

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5% of Videos on YouTube Drive 95% of the Views (Plus 7 More Fascinating Facts)

We’ll take a look at the most viewed videos on YouTube below. But first, did you know the following amazing facts about the world’s biggest video platform? While 8 videos have surpassed (almost certainly via a combination of paid and organic marketing), a … Read the entire article…

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September 4, 2015

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Homeowners say YouTube tutorials are a boon for DIY projects; experts recommend exercising caution

It was like, ‘Wow, if I had to do something, I’d want to watch one of his videos.’” “YouTube is a critical component of our content marketing mix and a valuable resource for our customers. The content we produce and place on YouTube educates and empowers … Read the entire article…

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September 4, 2015

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Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

Facebook Advances Bazaar Ambitions (Wall Street Journal … Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include funding for Narvar, Pronto, Zirx … Read the entire article…

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September 4, 2015

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Disney unleashes its full marketing ‘Force’ with Star Wars toy launch months ahead of movie

Click to share on Twitter (Opens in new window … The Force Awakens”. The massive marketing blitz spans all kinds of media and included an 18-hour global unboxing streamed live on YouTube. (AP Photo/Kin Cheung) NEW YORK (AP) — The release of … Read the entire article…

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